Step 4 (part 2)
[Step 4 is divided into 4 parts: Part 1 (intro to advertising SFI) - This is Part 2 (paid advertising) - Part 3 (free advertising) - Part 4 (free advertsing continued)]
PAID ADVERTISING METHODS
Whether the money you pay for the following methods goes to search engine clicks, email ads, or the printing of flyers there is a some money involved in all of these methods. Remember your budget! If it is simply not in your budget to utilize any of these methods, then skip to part 3 for the free advertising methods. I do suggest you at the very least get business cards printed. You can hand them out to just about anyone you encounter, so it’s a very valuable tool for any business owner.
The SFI Eagle Co-op
One of the biggest benefits you acquire as an SFI affiliate is that you become associated with an organization that has a vast knowledge of advertising and more than two decades of experience in large-scale advertising campaigns. Eagle Co-op allows you to tap into this marketing prowess. Eagle Co-op pools together the advertising dollars of hundreds of SFI affiliates. It then places advertising on behalf of the Eagle Co-op participants. This advertising generates thousands of new affiliate sign-ups every month from all over the world. These sign-ups are then rotated equally among all Co-op participants. You can build your SFI business with the help of the Eagle Co-op for as little as $1.48 a day! Sign up for Eagle Co-op adverising here.
Offline Marketing Methods:
Using offline marketing techniques such as word of mouth, business cards, postcards, flyers, and newspaper classified ads should not be overlooked. Marketing online can be highly competitive and launching an offline campaign in your area can produce some very nice results and even give you an edge on the competition. Here are some offline resources SFI provides for you:
1. Order official SFI business cards
2. Order SFI Postcards
3. SFI opportunity flyers
4. SFI Products flyers
5. Text ads for your offline ads
6. SFI shirts, mugs, hats, and more!
Pay Per Click Advertising:
Pay per click (PPC) advertising is an advertising method used by many Internet marketers because it can instantly launch you to the first page of a search engine for your chosen keywords as a sponsored ad. This does require paying for each click your ad receives, even though it may not convert to a new SFI affiliate. Although many search engines offer PPC advertising, it is widely known that using Google Adwords is the best option. PPC advertising requires a certain level of skill and strategy, but it can be learned and the results are great. I highly recommend reading Adwords Miracle by Chris McNeeney before launching a Google Adwords campaign. He provides a comprehensive, straight forward guide on how to best use Adwords as an affiliate advertiser. A Word of Caution: Be very careful when using PPC advertising. It is easy to go over your budget if you’re not careful!
Ezine Advertising
Running a solo ad in an ezine involves purchasing the ability to send your email ad out to the ezine’s mailing list. They call it a “solo ad” because it is the only ad contained in the email sent. These can be highly effective marketing methods and are worth looking into. There are literally thousands of ezines out there, so you will want to pick one that is reputable, has a decent subscriber base, and that has to do with “Business Opportunities, “Home business”, or “Working from Home”. Here’s a few examples of ezines that offer solo ads:
1. Xtreme Marketing Tips
2. Cash From Home
3. Guru Marketer
4. Super Promo
5. Pro Biz Tips
Purchasing lead prospects
I saved this paid method for last because it is the one most utilized by the top performers in SFI. The Leaders Club will provide you with the names, email addresses and phone numbers of people who are actively searching for an Internet Home Business or a Work At Home Opportunity. They also offer complete training on how to convert these leads/prospects into affiliates in your SFI downline. This can get your SFI business on the FAST TRACK very quickly!
If you use this Lead system and follow-up with the Leads as taught, you will easily be in a profit mode within 30 days! If you decide to take advantage of The Leaders Club and can afford it, get the Daily Delivery Leads Super Premium which are freshest and best available on the internet. These leads are generated the day before you receive them and the people are anxious and ready for contact and want to get started on a Program immediately.
Many people chose to receive 5 leads on a daily basis which you can contact by phone and/or email. Doing it this way you will get a very high conversion rate. You should be aggressive with these leads and Leaders Club will show you how thru “How To Turn Cold Leads Into Hot Prospects”. The best way to send an email letter series is with an AutoResponder. I recommend using Get Response. All you have to do is load the letters I send you into your acct. Follow-up is the key to getting a steady stream of visitors to your website!
OK, now on to the FREE advertising methods…
